Services
I help organizations understand people and culture, guiding them in designing communications and experiences that resonate with their audiences.
I customize my approach for each business application. Here are some examples of the methods I use:
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Audience deep-dive
Interviews, diaries & tasks, ethnography, contextual inquiry, observations - Understanding society & culture
Expert interviews, literature reviews, trends sensing, cultural analysis - Creative & comms development
Focus groups, comms evaluation - UX / digital products
Usability study, design evaluations / testing, trial / usage diaries - Ideation & strategy
Concept writing, visualization & storyboarding, workshop facilitation
How I can partner with you
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As project lead
Own a project end-to-end - As local partner
In-market contact for global / multi-country project - As extra pair of hands
Handle parts of a project e.g. moderation or facilitation only