Designing new digital map 🌎📍
Design / UX
A ridesharing company was using third-party map service in its app. However, drivers struggled with it, leading to inconsistent usage. This issue resulted in unhappy passengers, which the client aims to address.
Brief
- Identify the specific challenges drivers face with the current map service
- Understand drivers' natural wayfinding strategies and information they use during journeys
- Translate these insights into design and product principles for a new map solution
- Hand-drawn map
Asked drivers to sketch a map out of memory to identify natural wayfinding cues - Self-ethnography
Drivers used GoPros to record their journeys and experience with digital maps - Interviews
Gained a deeper understanding of how they navigate and use digital map services
Outcome
- Visually-rich descriptions of users' mental models for wayfinding and navigation
- Evaluation of existing map solutions: what works and what doesn’t
- Design principles for the new map solution
- Workshop to generate early product ideas & implementation plan