About
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x
I’m an independent qualitative researcher and strategist based in Indonesia.
I have 8+ years of experience leading research & strategy projects within various context:
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Applications
Design, UX, brand & comms, innovation, behaviour change - Categories
Tech, banking, travel, beauty, foods, alcohols - Environment
Agency & tech start-up - Geographies
Indonesia focused, with experience across SE Asia
I was previously at:
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Xendit
Product / UX / design leadership - Nation Insights
Consumer insights / cultural intelligence / brand strategy - Flamingo Group
Consumer insights / cultural intelligence
Formally trained in design and business, I bring a balanced sensitivity to human desires and commercial needs.